Our mission is to build a new economy rooted in gratitude + joy, achieve equality, and redefine fashion industry stereotypes + challenge outdated supply chain management standards.

Tribe not Trophy:

We know, we can’t solve 50+ years of supply chain inequality right this second… A journey of a thousand miles begins with a single step and a tribe that supports the quest for a better world. A new optimistic world !!!​

We can't do this without you. Thank you for being part of the journey.

Pillars of Sustainability = Profit, People and Planet.

Manufacturing Partner : We work with A GOTS certified manufacturing partner . GOTS- Global Organic Textile Standard is an internationally recognized certification awarded to companies that maintain a certain set of environmental standards and social criteria in accordance with the International Labor Organization.

Approximately 80% of our garment workers are women. We pay fair wages and offer a retirement fund (known as Employees' Provident Fund in India), 12- weeks paid maternity leave and clean + safe working conditions free of abuse and gender disparity.

GOTS Factory


70% of fabric we use currently is up-cycled. We use dyeing processes that utilize low water consumption, treat textile effluents and aim to reuse water during the washing process.

Many commercially available masks are made from layers of plastics and are designed to be single-use. If ever y person in the US used one single-use mask each day for a year, 120 billion pieces of contaminated PPE plastic waste would be created.

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